While examining the meta tags and their importance, it is useful to tell the story of Google ... You don't need to be a software developer or SEO expert to know how important it is for a business to rank in the Google search engine. So how does Google decide who to show first? In the early years, Google had a very simple algorithm, and as soon as the webmasters of the time grasped the logic of Google, they could easily manipulate it quickly.
This algorithm, written in its first year of foundation, was solved by website administrators in a short time due to its extremely simple logic, even though it had a big share in Google's coming to this day. Because this logic was based entirely on backlinks. In short, the more links added to a website than others, the higher the ranking of that site. This system, which initially worked well, was manipulated with fake backlinks and decided to renew its algorithm with the advantage of Google growth.
Today, it is known that there are more than 200 parameters in the algorithm processed for ranking websites. Now, from website opening speed to mobile compatibility, from hosting location to site extension, every little visible feature is used in Google rankings.
Nowadays, it seems that the work of website managers has become very difficult with the end of the manipulation era of Google, which calls itself "artificial intelligence" rather than a search engine. In our article, we will examine 3 of the 200 parameters we mentioned, called "indispensable" meta tag usages, which are vital and can get effective results even in the short term.
Usage of meta tags in HTML code:
- Web page title (Title):
<title>The page title is written here</title>
- Description of the web page(Description):
<meta name="description" content=“The page description is written here”/>
- Keyword of the web page(Keywords):
<meta name="keywords" content=“Page keywords are written here”/>