Speed equals, as Google says. The speed of your website has a direct impact on most situations, especially SEO and conversion rates. The reason for this is very clear;
Users are likely to leave a very slow website, and if a page load time goes from 1 second to 6 seconds, get past it. You have already lost your potential customer.
Why Is Speed Important?
Quickly navigating a website is no longer a luxury these days. Especially the expectation of the majority of today's internet users is in this direction. Especially after 2010, google started to see page speed as a ranking factor. Speed is a critical factor when it comes to building a conversion rate and search engine optimized website. Web site navigation speed finds itself an important place among more than 200 "web site quality factors" determined by google. A study by US digital marketing agency Portent in 2019 showed that "conversion rates drop by an average of 4.42% with each additional load time (between 0-5 seconds)." It was also found that the first 5 seconds of page load time had the greatest impact on conversion rates.
Page Speed and Load Time
PageSpeed is not always a true counterpart of a site's load time by itself.
So what is the load time compared to Page Speed? The average time it takes for a page to load for a user. It is not a calculated score. The actual time, in seconds or milliseconds, it takes for the page to load between the start and end of the page load. Of course, loading time alone does not give an idea of what causes speed issues or how to fix them.
What is PageSpeed Insights?
PageSpeed Insights is a free tool from Google to help you analyze your website's performance and see recommendations for improvement. Google PageSpeed Insights can help, but you cannot use it alone to evaluate your site's performance. You need to use a few indicators to identify and fix problems.